A large format featuring unusual stories. Even the title design makes a clear statement that this is not primarily about the S-Class, but about experiencing the world with and in it. The sunlight on the castle stands as a metaphor for all that the S-Class embodies – luxury, history, dignity. And this is exactly the look-and-feel presented by the S-Class Magazine. It uses unusual and remarkable stories to set the new S-Class within the context of the guiding principle of “The best or nothing”. Photography in unexpected locations, an insight into the lives of crash-test dummies, a reportage on endurance along the route from Rome, via Paris to London and an examination of the history of the S-Class make it perfectly clear why it is that Mercedes is setting the benchmarks in the luxury segment – yet again.